Today State Treasurer John Schroder will hold a press conference with the Unclaimed Property Division to make an announcement about the launch of a new campaign to heighten awareness of the program and the more than $900 million in cash owed to people in Louisiana.
The new campaign, called Louisiana Cash Claim, includes a new website that goes live February 1 (LaCashClaim.org), a series of digital promotions, commercials, and the introduction of a new Unclaimed Property mascot named “Cash.”
The event will happen at 2:00 p.m. in the Capitol Annex Building, 1st Floor in Baton Rouge.
